Multi-language template variants are now live

We shipped multi-language template variants today.

What shipped

Starting today, every template in Timply can have language variants. You write the structure once. Layout, styles, brand tokens all stay consistent. Then produce variants for each language your brand communicates in.

The workflow looks like this: open a template, click "Add variant", pick a language, and Timply generates a new version pre-filled with your brand's voice and placeholder copy in the target language. You can then edit it directly in the agentic editor or use a prompt to refine the tone for that market.

Variants are grouped under the same template entry in your library. No duplicate folders, no separate brand per language.

Why we built it

The most common complaint we heard from early users was about multi-market teams maintaining separate brand setups for each language. They'd update the French template, forget to propagate the change to German, and then someone would send an off-brand email in a market they were actively pushing into.

With variants, there's one source of truth: the template. If you update the layout or swap in a new brand colour, all language variants inherit that change automatically. Only the copy differs.

What's still missing

Right now, translation is not automatic. You still write or paste the copy per language. We're exploring an agentic translation step that respects your brand's tone guidelines, but we want to make sure the quality is high before shipping it. More on that soon.

How to try it

Open any template in your library and look for the Variants button in the top toolbar. It'll prompt you to name your first variant and pick a locale. From there, the editor opens and you can start writing.

If you run into anything unexpected, hit reply or email me at support@timply.io. We're still in early access so your feedback shapes what ships next.